diPietro Todd is really excited about L’Oreal Professional’s new color line coming out in 2010. It is called “Inoa” which means Innovation without Ammonia. It is the first ammonia free permanent color and diPietro Todd Salons and Academy will be the first to carry the new line on the West Coast! It will cost a bit more, but that comes with the territory when you are getting the latest in technology. Evidently, L’Oreal has been working on this product for ten years now and has even patented it so no other color company can touch it. Shelly Mohr, a portfolio artist for L’Oreal Professional (as well as the head of our training academy) will be the first to be educated using the new line the weekend of September 12. We’ll be sure to keep you updated.