Salon, Shows

diPietro Todd at Glaad Media Awards

As a hairdressing company that was founded in the 80s in San Francisco, we have witnessed the LGBT community take great strides and have always supported it’s advancement. Whether it’s contributing to the fight against AIDS or supporting marriage equality, we have watched and cheered as the world has changed. So it is no surprise that we were thrilled to participate in both the LA and NY GLAAD Media Awards this year.

GLAAD

GLAAD (Gay and Lesbian Alliance Against Defamation), is an organization that protects and uplifts its community. Each year they hold the GLAAD Media Awards to reward actors, movies, directors and personalities who have accurately and positively portrayed the LGBT in the media. Our part was to provide hair touch ups backstage and celebrity gift bags courtesy of Kerastase and Shu Uemura as well as silent auction items. We needed some of our most talented stylists so we brought along Creative Director Moises Villa, educators Nona Zandinejad, Amy Hsueh, Diana Luong and John Mok. We had a ton of fun and were thrilled to style hair for a great cause.

-Kelly Nyland
Communications Director

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Business

inoa + new york

I just got back from a quick one day turn around trip to New York. I was asked by the Public Relations group, Bratskeir and Company, to come do a testimonial for L’Oreal Professionnel’s new premier color line called “INOA”. The upper management at L’Oreal Professionnel says that INOA is to normal permanent hair color what the Iphone is to early archaic cell phones; if that gives you any idea of what the buzz is on this new color line. After 15 years of research and development and 14 patents later, L’Oreal Professionnel was finally ready to launch INOA to the Beauty Industry at large.  INOA has been such a huge success in France and Italy that we Americans have had to wait for a sufficient amount of inventory to do our business for almost 9 months!  The difference between this color line and everything other color line? You name it……..ammonia-free, no odor, no itching/uncomfortable scalp, no color staining on the skin after application, no fade-age from salon visit to salon visit, 100% gray coverage and most importantly the hair is in excellent condition if not better than before the hair was colored. Shelly Mohr, our partner at the diPietro Todd Salons + Academy for Color and also a Portfolio Artist for L’Oreal Professionnel says she has converted 80% of her clients to INOA and they are raving about it. I am honored to say that diPietro Todd is one of only 200 salons in the United States that will be carrying the INOA line. I really love how L’Oreal Professionnel timed the launch of INOA with their 100 year anniversary. For anyone who doesn’t know who invented hair color, we have L’Oreal Professional to thank for that.

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