Reflecting back on this year, we are filled with gratitude. As Educators, we pushed ourselves further than ever and as Stylists and Colorists we grew, learned and explored. We met and worked with many great hairstylists along the way from all across the country both at our Academy and in their home salons. With our Directors and Educators traveling across the country, we enjoyed working on the road in such locations as NYC, Seattle, LA, Chicago, Dallas, and Miami. It’s always fun to see what other hairdressers in our industry are up to and being adaptable to various types of formats. We ran everything from small format private classes to big venue presentations. At our Academy here in SF, we’re offering new courses in 2012. While our popular classics continue to sell out, we feel its important to mix it up and offer new twists for our die hard repeat attendees. We had fun with our creative classes- tying together cut, color and style compared to our normally departmentalized programs. Next year, we are offering this as a 2-day class which many of attendees have requested. Our enrollment continues to grow and we are so proud of our team and what they have accomplished. We are grateful for all of the attendees that took part in our Academy this past year. Thank you for visiting our beautiful city and sharing our passion for this amazing industry that we are all a part of. See you next year….. Shelley Mohr, Academy Director of Color Amita Moticka, Academy Director of Cutting
Fashion Week was a whirlwind to say the least. Our Creative Director Akemi Tamaribuchi and Assisitant Creative Director Moises Villa were invited to work backstage at numerous shows among other talented hair stylists. It was our job (myself and my partner-in-crime Brittany McCall, Media Director) to capture as much of the excitement as possible. The list of shows on Akemi and Moises’ itinerary were nothing short of fabulous: Jason Wu, Thakoon, Rodarte, Theyskens Theory, and Phillip Lim 3.1. Needless to say, Brittany and I were ready, willing and very much able! The duo had the privilege of working backstage with the infamous French hairstylist Odile. She was a sight to see- with her cigarette in hand, she appeared passionate about her vision making sure every piece of hair was in its place. Akemi and Moises worked right alongside her and as Brittany approached them with her camera. Odile proudly said “Be sure to capture our superstars!” speaking fondly of Akemi and Moises. It was such an honor for Brittany and I to watch Akemi and Moises work their magic backstage- they were so humbled, poised, confident and worked seamlessly together. It was evident that this was exactly where they belonged… rubbing elbows with Odile and making their mark at New York Fashion week. As for Brittany and I, every single day was a little adventure. Getting backstage was not as easy feat, in fact it was a bit stressful, but once we made it through those doors it was all worth it! We were able to capture some amazing footage, celebrity sight-see (Dakota Fanning, Taylor Swift, Beyonce, Anna Wintour, Bruce Willis, Alexa Chung just to name a few!) and enjoy a few fashion shows. On the eve of my last day in New York with the team, I came back to my hotel room only to find a dozen roses, chocolates, and a card from my boyfriend. This was the cherry on top of my cake! After an exhausting, memorable, fun, and fashion-filled week…. Brittany and I can honestly say we are two very lucky ladies and so happy to be a part of the Creative Office at diPietro Todd.
diPietro Todd philosophy 101 was the message for “Opening Day” and our team of 38 salon assistants. Traditionally, we start the beginning of every new year with a major meeting conveying to staff what it takes to be a successful stylist at here at diPietro Todd. Our partner Winona Lewis (Fillmore salon) spoke of the importance of connecting with people. Maggie (Walnut Creek) joined in with her thoughts on image and how that plays into success. Dylan (Walnut Creek) brought everyone’s attention to running a steady business and Chris David (Palo Alto) talked about working your way to the top at diPietro Todd. We finished the morning with a power point presentation given by Akemi (Creative Director) and a sneak preview of what will be happening in 2011.
“LIPS THAT TOUCH LIQUOR WILL NEVER TOUCH MINE”
Prohibition was the theme for this years Xmas party at diPietro Todd. I’m amazed once again how Andrew comes up with these fabulous party ideas that run just on the edge of what’s happening in modern culture. With Sam Hayes as his right hand-man, they both plot and plan on every last detail to ensure that they create authenticity and a rip roaring good time. Everyone looked so beautiful and gay in their 20′s inspired clothing while dancing the Charleston. Later in the evening, burlesque dancers added some grit to the sexy speak easy bar while old black and white films played in the background. Truthfully, the photos say it all.
We seriously had to pinch ourselves when Kirsten Magrini (Senior Business Manager for L’Oreal Professional- West) asked us if we would like to send two hairdressers to participate in Fashion Week for Gwen Stephanie’s L.A.M.B clothing line. Gwen the “No Doubt” rock star is the new face for INOA, L’Oreal’s new premier color product and the look for her spring show was fresh, young and sophisticated. We sent Akemi, our Creative Director, along with her Assistant Creative Director, Moises Villa, and they were part of a team of hairdressers responsible for creating the loose, sexy, sweet upstyles with braids and chignons. The hair complimented the clothing perfectly and was spot on fabulous! One of the highlights of the evening for me was when Elle magazine stopped us on the way into the Lincoln Center to take a picture of Maggie Ponicsan our new partner for the Walnut Creek Salon. I think she may have been one of the most fashionable women at the event. All in all, it was a great experience we’ll never forget.
Alejandro Lopez, VP of L’Oreal
Images by Kristin Smith.
The diPietro Todd assistants raised the bar last Sunday with their fabulous show at the Club 525 on Howard Street. They took their inspiration from the late Alexander McQueen—the renowned bad boy of fashion. They expanded off what they had learned about McQueen in class and created some of the most progressive hair that has been seen in a very long time. Speaking honestly the color, cuts and upstyling could have been in something like W magazine and looked right on the mark. The audience was blown away with the art direction, fashion, makeup and the models that were chosen. All 38 assistants worked collectively as a team to create their best ever show ever and we were all really proud. The future looks bright at diPietro Todd. You can check out the rest of the photos here.
When Andrew talks openly about the amount of time that diPietro Todd has been in business he always says that diPietro Todd is 22 years “young” which sounds so much more accurate with how we feel rather than 22 years “old”. We like to think that diPietro Todd is just getting started and if you’ve seen our new logo it is certainly indicative of these feelings. It is bold, confident and ready to take off in any new direction. As usual, we have a lot going on here at diPietro Todd and we’re really excited about it! We’ve been working tirelessly on the academy to make sure it will assume the position that it deserves in the line up of education in the salon world. Most importantly we are so thrilled we stayed afloat during the down economy. With that being said, I’d like to take this opportunity to thank our staff and clients for their much appreciated loyalty.
In respect to the old logo—we’ll never loose the orange. Back in the day it was pretty brave to use orange and I must admit it has served us well.