Moises Villa and the Kerastase team
As the new Communications Director at diPietro Todd, I would be lying if I said I wasn’t holding my breath until my first Fashion Week in New York. Wow, what to pack? how many cameras to bring? what color should my hair be?! With my lavender hair, 2 Canons and an overstuffed suitcase, I set off to meet Moises (our Assistant Creative Director) at our New York apartment for the week. Everyday was a new adventure! The night before, Kerastase would send Moises the addresses of our shows for that day which included an abandoned Post Office, an old warehouse on the Piers and Lincoln Center itself. We raced all over the city in 90 degree weather shuttling Moises from show to show to work with the fabulous creative powerhouse that is Odile Gilbert and the Kerastase team as they created brilliant hair looks for each show. Moi, a creative machine himself, worked very closely with Odile to execute each look for designers such as Suno, Rodarte, Rachel Zoe, Thakoon and Libertine. Akemi joined us for the latter part of our stay as did Dawn Seelenbacher for her show with Reem Acra through Rene Furterer. It was a whirlwind-dream-come-true and I will turning blue in the face until the next one!
They did it again! Our brillantly talented assistants have raised yet another bar with their latest show at Club Mighty on April 22, 2012. Inspired by Jean Paul Gaultier and his provocative and genderbending styles, the students created progressive hair cuts, extravagant hair colors and over-the-top upstyles. Much of their inspiration came from the fascinating multimedia exhibition of Gaultier’s work featured at the De Young museum, The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk. The students work collaboratively to produce all aspects of the show from the hair, fashion, make up, music and creative direction. Click here to see more photo’s from Les Enfants Terribles. We are so proud of them and eager to see what will inspire them next year! Stay tuned….
Fashion Week was a whirlwind to say the least. Our Creative Director Akemi Tamaribuchi and Assisitant Creative Director Moises Villa were invited to work backstage at numerous shows among other talented hair stylists. It was our job (myself and my partner-in-crime Brittany McCall, Media Director) to capture as much of the excitement as possible. The list of shows on Akemi and Moises’ itinerary were nothing short of fabulous: Jason Wu, Thakoon, Rodarte, Theyskens Theory, and Phillip Lim 3.1. Needless to say, Brittany and I were ready, willing and very much able! The duo had the privilege of working backstage with the infamous French hairstylist Odile. She was a sight to see- with her cigarette in hand, she appeared passionate about her vision making sure every piece of hair was in its place. Akemi and Moises worked right alongside her and as Brittany approached them with her camera. Odile proudly said “Be sure to capture our superstars!” speaking fondly of Akemi and Moises. It was such an honor for Brittany and I to watch Akemi and Moises work their magic backstage- they were so humbled, poised, confident and worked seamlessly together. It was evident that this was exactly where they belonged… rubbing elbows with Odile and making their mark at New York Fashion week. As for Brittany and I, every single day was a little adventure. Getting backstage was not as easy feat, in fact it was a bit stressful, but once we made it through those doors it was all worth it! We were able to capture some amazing footage, celebrity sight-see (Dakota Fanning, Taylor Swift, Beyonce, Anna Wintour, Bruce Willis, Alexa Chung just to name a few!) and enjoy a few fashion shows. On the eve of my last day in New York with the team, I came back to my hotel room only to find a dozen roses, chocolates, and a card from my boyfriend. This was the cherry on top of my cake! After an exhausting, memorable, fun, and fashion-filled week…. Brittany and I can honestly say we are two very lucky ladies and so happy to be a part of the Creative Office at diPietro Todd.
We seriously had to pinch ourselves when Kirsten Magrini (Senior Business Manager for L’Oreal Professional- West) asked us if we would like to send two hairdressers to participate in Fashion Week for Gwen Stephanie’s L.A.M.B clothing line. Gwen the “No Doubt” rock star is the new face for INOA, L’Oreal’s new premier color product and the look for her spring show was fresh, young and sophisticated. We sent Akemi, our Creative Director, along with her Assistant Creative Director, Moises Villa, and they were part of a team of hairdressers responsible for creating the loose, sexy, sweet upstyles with braids and chignons. The hair complimented the clothing perfectly and was spot on fabulous! One of the highlights of the evening for me was when Elle magazine stopped us on the way into the Lincoln Center to take a picture of Maggie Ponicsan our new partner for the Walnut Creek Salon. I think she may have been one of the most fashionable women at the event. All in all, it was a great experience we’ll never forget.
Alejandro Lopez, VP of L’Oreal
Images by Kristin Smith.
The diPietro Todd assistants raised the bar last Sunday with their fabulous show at the Club 525 on Howard Street. They took their inspiration from the late Alexander McQueen—the renowned bad boy of fashion. They expanded off what they had learned about McQueen in class and created some of the most progressive hair that has been seen in a very long time. Speaking honestly the color, cuts and upstyling could have been in something like W magazine and looked right on the mark. The audience was blown away with the art direction, fashion, makeup and the models that were chosen. All 38 assistants worked collectively as a team to create their best ever show ever and we were all really proud. The future looks bright at diPietro Todd. You can check out the rest of the photos here.
Amita Moticka (Academy Director of Haircutting) and our Creative Team did a beautiful demonstration on six curly haired models last week for a group of Rene Furterer Sales Associates who traveled to San Francisco from all over the United States. Our mission was to experiment with their new Acanthe Curl Enhancing products (officially launching in April) and deliver an exciting variety of results on how to use this new product for our very special Rene Furterer guests. The buzz was all about natural, beautiful and sexy curly hair for both men and women. We were ecstatic when Hubert Bevelsborg (CEO & President of Rene Furterer US) called our presentation “a huge success!” We are looking forward to visiting the Rene Furterer VIP’s in New York next month to continue building our relationship with diPietro Todd Academy and the Rene Furterer brand.
Click on this link to see more photos from this event, enjoy!
Collective V2 was a big success. For those of you who were cheering us on from the crowd, or thinking us us from afar, thank you for your continued support as we presented our latest inspirations in hair, fashion, music and most of all our thoughts on education.
This year in color we featured a mixed palette of tones and techniques ranging from apricot, pastels and classic sunny blonde balayage to vibrant reds and cool brown palettes. Paired with all white and gold fashions the hair color became the focal point, while showing texture with fringe.
For our cutting segment we were inspired by vibrant colors and textures in tribal street wear and the individual. Our shapes expressed graphic outlines and soft interiors, working with expanding the natural texture and observing growth patterns.
Lastly in our styling segment we took inspiration from vintage glamour and paired it with contemporary textures and finishes by shifting balances and mixing matte, pleated textures and smooth high-gloss shapes.
Thank you to everyone that made this show happen, your support is much appreciated. Stay in touch with diPietro Todd Academy through Facebook or this blog and get up to date news and events.
With Love and Thanks,
Akemi Tamaribuchi, Creative Director
Amita Moticka and Shelley Mohr, Academy Directors
Congratulations to John Mok and Stacey Klotovich on their successful final presentation as part of their graduation from Development. Their Alice in Wonderland themed show was presented at our Fillmore Street salon.