Product, Shows

Acanthe Launch

diPietro Todd Salons + Academy

Amita Moticka (Academy Director of Haircutting) and our Creative Team did a beautiful demonstration on six curly haired models last week for a group of Rene Furterer Sales Associates who traveled to San Francisco from all over the United States. Our mission was to experiment with their new Acanthe Curl Enhancing products (officially launching in April) and deliver an exciting variety of results on how to use this new product for our very special Rene Furterer guests. The buzz was all about natural, beautiful and sexy curly hair for both men and women. We were ecstatic when Hubert Bevelsborg (CEO & President of Rene Furterer US) called our presentation “a huge success!” We are looking forward to visiting the Rene Furterer VIP’s in New York next month to continue building our relationship with diPietro Todd Academy and the Rene Furterer brand.

Click on this link to see more photos from this event, enjoy!

diPietro Todd Salons + Academy

diPietro Todd Salons + Academy

diPietro Todd Salons + Academy

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Product

Into Inoa

Inoa

diPietro Todd is really excited about L’Oreal Professional’s new color line coming out in 2010.  It is called “Inoa” which means Innovation without Ammonia.  It is the first ammonia free permanent color and diPietro Todd Salons and Academy will be the first to carry the new line on the West Coast! It will cost a bit more, but that comes with the territory when you are getting the latest in technology.  Evidently, L’Oreal has been working on this product for ten years now and has even patented it so no other color company can touch it.  Shelly Mohr, a portfolio artist for L’Oreal Professional (as well as the head of our training academy) will be the first to be educated using the new line the weekend of September 12.  We’ll be sure to keep you updated.

-Kim Todd

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