Development, Shows

Curtain Call


Images by Kristin Smith.

The diPietro Todd assistants raised the bar last Sunday with their fabulous show at the Club 525 on Howard Street. They took their inspiration from the late Alexander McQueen—the renowned bad boy of fashion. They expanded off what they had learned about McQueen in class and created some of the most progressive hair that has been seen in a very long time. Speaking honestly the color, cuts and upstyling could have been in something like W magazine and looked right on the mark. The audience was blown away with the art direction, fashion, makeup and the models that were chosen. All 38 assistants worked collectively as a team to create their best ever show ever and we were all really proud. The future looks bright at diPietro Todd. You can check out the rest of the photos here.

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Development

development at dpt


Our latest graduate, Alex Vega (Stylist @ Post St)

Somewhere in recent years diPietro Todd’s in-house training program called “Development” has been compared to Harvard when people speak of the best training the beauty industry has to offer. It is rewarding to hear that since we are very committed to our students that we hire and train. This spring we’ve graduated 3 students with one more finishing up this summer. All the students come to diPietro Todd’s “Development” program with hopes of working in a successful high end salon once they graduate. In the process, students work in a structured, self-paced program that takes up to 3 years to complete. Obviously we are more interested in the quality of their work than their speed. Their educators/mentors stretch them in every way possible to make sure by the time they finish our program they are technically in place, confident, creative and ready to tackle any hair issue or client needs. The students who work the hardest and have the most vision will make it to the soiree that they have to present to the staff before they get a position on the floor at one of the diPietro Todd Salons. We are always so proud of the students when they finish we could almost cry!

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Business

dinner at the todd’s

Andrew and I had a dinner party for our Partners, Creative Team and Directors of Education to show our appreciation for everything they all do here at diPietro Todd to make this the dynamic salon that it is. Andrew was his most amazing chef self in the kitchen and Shelly Mohr (Academy Director of Color) came to the rescue at the end to make it extra fabulous. It was great to see everyone have such a good time together. Not a lot of talk about work, just good food, fun and friendship. We ended the night with Chris David, our new partner for our Palo Alto salon belting out a song and dance to that old favorite from the 80’s, Human League’s- “The Things That Dreams are Made of.” It couldn’t have been more perfect.

Thank you—Akemi, Winona, Maggie, Dylan, Chris, Amita, Shelly, Dawn, Emily, Stacy, Ali, Aileen and Brittany

All The Best….

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Business

inoa + new york

I just got back from a quick one day turn around trip to New York. I was asked by the Public Relations group, Bratskeir and Company, to come do a testimonial for L’Oreal Professionnel’s new premier color line called “INOA”. The upper management at L’Oreal Professionnel says that INOA is to normal permanent hair color what the Iphone is to early archaic cell phones; if that gives you any idea of what the buzz is on this new color line. After 15 years of research and development and 14 patents later, L’Oreal Professionnel was finally ready to launch INOA to the Beauty Industry at large.  INOA has been such a huge success in France and Italy that we Americans have had to wait for a sufficient amount of inventory to do our business for almost 9 months!  The difference between this color line and everything other color line? You name it……..ammonia-free, no odor, no itching/uncomfortable scalp, no color staining on the skin after application, no fade-age from salon visit to salon visit, 100% gray coverage and most importantly the hair is in excellent condition if not better than before the hair was colored. Shelly Mohr, our partner at the diPietro Todd Salons + Academy for Color and also a Portfolio Artist for L’Oreal Professionnel says she has converted 80% of her clients to INOA and they are raving about it. I am honored to say that diPietro Todd is one of only 200 salons in the United States that will be carrying the INOA line. I really love how L’Oreal Professionnel timed the launch of INOA with their 100 year anniversary. For anyone who doesn’t know who invented hair color, we have L’Oreal Professional to thank for that.

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Business

Cynthia Rapp

Cynthia Rapp

Sad but true, we’ve started the New Year by loosing one of our original partners: Cynthia Rivera Rapp. Cynthia was diPietro Todd’s first color assistant to pass through our training program back in the early 90’s. She worked on the color team downtown for a short while and moved over to our Mill Valley Salon when we first opened and from there she went on to become one of the most gifted, busiest colorists in the industry. After several years we put together a partnership with Cynthia for our Palo Alto location and together we brought that salon to the success it is today. Cynthia put her heart and soul into the Palo Alto salon and everyone who came there could feel it. It was pretty simple—she loved her work and the clients loved her. On top of being amazing at her craft, Cynthia was also a very intuitive woman and took care of her staff to make sure they were happy and well cared for. I had to call her voicemail the other day after she passed just to hear her say one last time: “Remember, you’ve only got today—make it a great day.”

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Uncategorized

The Day After

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The months, days and hours we put into our shows is so immense I hope everyone who goes to the show realizes what it takes to do something like Collective V2. The name Collective is so appropriate because that is what it really is. It is a huge team effort. There are so many people to thank, I don’t even know where to start. Andrew and I are so grateful that the staff at dPT care about their work so much that they are willing to put in the time to be the best they can be. I think it really showed. The haircuts, color and updo’s were amazing even if I say so myself. I’ve got to say working behind stage had it’s challenges. Ruby Skye used to be an old theatre so there were 3 rickety staircases we had to go up and down on repeatedly. The main working space was a dark labyrinth where we had to do the hair. Saying it was old, dark and dusty is putting it mildly (think Phantom of the Opera). It’s a miracle it all came together.

-Kim Todd

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Business

The DPT Family

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It has always made me crazy when people ask if diPietro Todd is a franchise. It is true, we have 5 locations and 6 business partners so I guess technically that makes dPT a franchise. To me the word franchise denotes a business with no soul or one that is very generic and cold so I looked up the word franchise to get the true meaning. Franchise: “The right or license by a company to an individual or group to market it’s products or service in a specific territory.” I still don’t like the sound of the word or the definition. What Andrew and I have done at diPietro Todd in our 21 years of business is create opportunities for people to grow within our company. We have selected people as business partners who are like-minded in our work ethic and our principals about treating people with respect. We are all on the same page when it comes to maintaining a standard of work that is modern and current while working with our clients to make sure what we select for them is perfectly suitable to their lifestyle. We all also believe in mentoring the next generation of hairdressers. Thank you Cynthia Rapp, Winona Lewis, Shelly Mohr, Amita Moticka, Maggie and Dylan Ponicsan. You’re the best!

See you,
Kim Todd

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Salon, Trends

Into The Groove

into the groove

I get really excited for September to roll around because Fall more than any other season is a great time for fashion. The whole industry seems to really take off after a lazy summer of breezy clothes and a laid back attitude. At diPietro Todd Salon we start looking at all the glossy magazines early in the season to stay on top of what’s happening for our own interests and for the interests of clients by keeping them in touch with the current trends. With that being said, this is the first decade trend that I personally have to repeat having lived through the 80’s as a young adult. Quite honestly I’m having a hard time taking it on. Meanwhile the young hipsters at the salon are thrilled with the prospect of executing stronger looks, making their job here a lot more fun (I’m seeing some interesting pompadours already). Whether it be cutting edge or timelessly classic, our main goal here at diPietro Todd is making sure you have a cut or color that is perfect for you.

-Kim Todd

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Tip

Do good to your do

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Why is it that women will spend so much time and money on their skin with daily skin care regimens and big $$ to avoid wrinkles, sun damage and premature aging and yet their hair more often than not gets the shaft? What we women will do for our skin is pretty staggering. That is compared to the prospect of spending less money on a monthly in-salon conditioning treatment that stave off frizzy, dry, over worked, and dead hair that most likely has been processed with color numerous times. To me a woman’s head of hair says as much about her over all general good health and vitality as does her skin—so why not give it equal attention? I promise you that all the dPT treatments will be worth your investment and time, as they literally take 15 minutes from start to finish. Your hair will be shiny, full of body, sleek and beautiful and last up to 5 weeks. Hair—your main accessory you wear every day!

-Kim Todd

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