Development, Shows

Curtain Call


Images by Kristin Smith.

The diPietro Todd assistants raised the bar last Sunday with their fabulous show at the Club 525 on Howard Street. They took their inspiration from the late Alexander McQueen—the renowned bad boy of fashion. They expanded off what they had learned about McQueen in class and created some of the most progressive hair that has been seen in a very long time. Speaking honestly the color, cuts and upstyling could have been in something like W magazine and looked right on the mark. The audience was blown away with the art direction, fashion, makeup and the models that were chosen. All 38 assistants worked collectively as a team to create their best ever show ever and we were all really proud. The future looks bright at diPietro Todd. You can check out the rest of the photos here.

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Development

development at dpt


Our latest graduate, Alex Vega (Stylist @ Post St)

Somewhere in recent years diPietro Todd’s in-house training program called “Development” has been compared to Harvard when people speak of the best training the beauty industry has to offer. It is rewarding to hear that since we are very committed to our students that we hire and train. This spring we’ve graduated 3 students with one more finishing up this summer. All the students come to diPietro Todd’s “Development” program with hopes of working in a successful high end salon once they graduate. In the process, students work in a structured, self-paced program that takes up to 3 years to complete. Obviously we are more interested in the quality of their work than their speed. Their educators/mentors stretch them in every way possible to make sure by the time they finish our program they are technically in place, confident, creative and ready to tackle any hair issue or client needs. The students who work the hardest and have the most vision will make it to the soiree that they have to present to the staff before they get a position on the floor at one of the diPietro Todd Salons. We are always so proud of the students when they finish we could almost cry!

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Business

dinner at the todd’s

Andrew and I had a dinner party for our Partners, Creative Team and Directors of Education to show our appreciation for everything they all do here at diPietro Todd to make this the dynamic salon that it is. Andrew was his most amazing chef self in the kitchen and Shelly Mohr (Academy Director of Color) came to the rescue at the end to make it extra fabulous. It was great to see everyone have such a good time together. Not a lot of talk about work, just good food, fun and friendship. We ended the night with Chris David, our new partner for our Palo Alto salon belting out a song and dance to that old favorite from the 80’s, Human League’s- “The Things That Dreams are Made of.” It couldn’t have been more perfect.

Thank you—Akemi, Winona, Maggie, Dylan, Chris, Amita, Shelly, Dawn, Emily, Stacy, Ali, Aileen and Brittany

All The Best….

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Business

inoa + new york

I just got back from a quick one day turn around trip to New York. I was asked by the Public Relations group, Bratskeir and Company, to come do a testimonial for L’Oreal Professionnel’s new premier color line called “INOA”. The upper management at L’Oreal Professionnel says that INOA is to normal permanent hair color what the Iphone is to early archaic cell phones; if that gives you any idea of what the buzz is on this new color line. After 15 years of research and development and 14 patents later, L’Oreal Professionnel was finally ready to launch INOA to the Beauty Industry at large.  INOA has been such a huge success in France and Italy that we Americans have had to wait for a sufficient amount of inventory to do our business for almost 9 months!  The difference between this color line and everything other color line? You name it……..ammonia-free, no odor, no itching/uncomfortable scalp, no color staining on the skin after application, no fade-age from salon visit to salon visit, 100% gray coverage and most importantly the hair is in excellent condition if not better than before the hair was colored. Shelly Mohr, our partner at the diPietro Todd Salons + Academy for Color and also a Portfolio Artist for L’Oreal Professionnel says she has converted 80% of her clients to INOA and they are raving about it. I am honored to say that diPietro Todd is one of only 200 salons in the United States that will be carrying the INOA line. I really love how L’Oreal Professionnel timed the launch of INOA with their 100 year anniversary. For anyone who doesn’t know who invented hair color, we have L’Oreal Professional to thank for that.

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Business

Cynthia Rapp

Cynthia Rapp

Sad but true, we’ve started the New Year by loosing one of our original partners: Cynthia Rivera Rapp. Cynthia was diPietro Todd’s first color assistant to pass through our training program back in the early 90’s. She worked on the color team downtown for a short while and moved over to our Mill Valley Salon when we first opened and from there she went on to become one of the most gifted, busiest colorists in the industry. After several years we put together a partnership with Cynthia for our Palo Alto location and together we brought that salon to the success it is today. Cynthia put her heart and soul into the Palo Alto salon and everyone who came there could feel it. It was pretty simple—she loved her work and the clients loved her. On top of being amazing at her craft, Cynthia was also a very intuitive woman and took care of her staff to make sure they were happy and well cared for. I had to call her voicemail the other day after she passed just to hear her say one last time: “Remember, you’ve only got today—make it a great day.”

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Uncategorized

The Day After

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The months, days and hours we put into our shows is so immense I hope everyone who goes to the show realizes what it takes to do something like Collective V2. The name Collective is so appropriate because that is what it really is. It is a huge team effort. There are so many people to thank, I don’t even know where to start. Andrew and I are so grateful that the staff at dPT care about their work so much that they are willing to put in the time to be the best they can be. I think it really showed. The haircuts, color and updo’s were amazing even if I say so myself. I’ve got to say working behind stage had it’s challenges. Ruby Skye used to be an old theatre so there were 3 rickety staircases we had to go up and down on repeatedly. The main working space was a dark labyrinth where we had to do the hair. Saying it was old, dark and dusty is putting it mildly (think Phantom of the Opera). It’s a miracle it all came together.

-Kim Todd

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