Moises Villa and the Kerastase team
diPietro Todd Salons + Acdemy 1988- 2013. It was an emotional evening for Andrew and I while we opened our hearts and shared our sentiments about being in business for 25 years. We Toasted with champagne, told old stories and had a good laugh about the fact that we’ve been in business longer that most of our assistants have been alive. Andrew said that we’re really just 25 yrs. young and just getting started with still so much to do.
What I know is this—-We’re still living by our mission statement……diPietro Todd—dPT….Discipline, Passion + Truth.
Thank you everyone at dPT and thank you dear clients for your continued loyalty. You’ve all been a part of a dream come true and we couldn’t have done it without you.
A naturally gifted stylist right from the start, Moi Villa excelled in diPietro Todd’s “Development” training program and it was clear that he would go far at dPT. Ten years later he has been offered the position as “Creative Director” and we are very excited to see how his innate sense of creativity and style will inspire the team at dPT. I always told Moises from the very beginning that he would make diPietro Todd famous one day. Now is his opportunity.
When everyone was thinking— Mayan Apolcolypse, Andrew and Michael O’Rourke went in the other direction and decided that Nursery Rhymes and Fairy tales was the theme for this years Xmas Party. The Supper Club was the best venue ever with endless entertainment and merriment and it was clear that everyone had a fabulous time. Kristin Bowers (sp) was unanimously selected for the “Best Costume” prize as the spitting image of the evil witch from Sleeping Beauty. When I spun around and saw Moi Villa (Creative Director), I think the entire city heard me scream. He was so scary, he was hardly recognizable. This was a party I wish I could go to all over again. Time flies when you having fun.
As the new Communications Director at diPietro Todd, I would be lying if I said I wasn’t holding my breath until my first Fashion Week in New York. Wow, what to pack? how many cameras to bring? what color should my hair be?! With my lavender hair, 2 Canons and an overstuffed suitcase, I set off to meet Moises (our Assistant Creative Director) at our New York apartment for the week. Everyday was a new adventure! The night before, Kerastase would send Moises the addresses of our shows for that day which included an abandoned Post Office, an old warehouse on the Piers and Lincoln Center itself. We raced all over the city in 90 degree weather shuttling Moises from show to show to work with the fabulous creative powerhouse that is Odile Gilbert and the Kerastase team as they created brilliant hair looks for each show. Moi, a creative machine himself, worked very closely with Odile to execute each look for designers such as Suno, Rodarte, Rachel Zoe, Thakoon and Libertine. Akemi joined us for the latter part of our stay as did Dawn Seelenbacher for her show with Reem Acra through Rene Furterer. It was a whirlwind-dream-come-true and I will turning blue in the face until the next one!
They did it again! Our brillantly talented assistants have raised yet another bar with their latest show at Club Mighty on April 22, 2012. Inspired by Jean Paul Gaultier and his provocative and genderbending styles, the students created progressive hair cuts, extravagant hair colors and over-the-top upstyles. Much of their inspiration came from the fascinating multimedia exhibition of Gaultier’s work featured at the De Young museum, The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk. The students work collaboratively to produce all aspects of the show from the hair, fashion, make up, music and creative direction. Click here to see more photo’s from Les Enfants Terribles. We are so proud of them and eager to see what will inspire them next year! Stay tuned….
The staff at diPietro Todd all agree that this year’s annual Christmas Party with a “Glamrock” theme at SF’s newest hotspot JONES was one of Andrew and Sam’s best parties to date!! It seems as though everyone says that each and every year… but I will admit that this year was AMAZING!! Crazy enough, Kate Moss was on the cover of December’s French Vogue as a David Bowie look alike so we all knew we were riding the wave of what’s happening in fashion and modern culture, which we really pride ourselves on. The evening opened with a girl band named “Featherwitch”. They were beyond sexy and fun. After that, DJ Sam Isaac took over from there. The highlight of the evening was a performance piece by Michael O’Rourke (colorist in Palo Alto) as Freddie Mercury from the infamous 70′s band Queen. Michael was seriously channeling Freddie Mercury and the crowd was going wild to my favorite song “We are the Champions”.Thank you to the diPietro Todd staff. You are the champions!
Reflecting back on this year, we are filled with gratitude. As Educators, we pushed ourselves further than ever and as Stylists and Colorists we grew, learned and explored. We met and worked with many great hairstylists along the way from all across the country both at our Academy and in their home salons. With our Directors and Educators traveling across the country, we enjoyed working on the road in such locations as NYC, Seattle, LA, Chicago, Dallas, and Miami. It’s always fun to see what other hairdressers in our industry are up to and being adaptable to various types of formats. We ran everything from small format private classes to big venue presentations. At our Academy here in SF, we’re offering new courses in 2012. While our popular classics continue to sell out, we feel its important to mix it up and offer new twists for our die hard repeat attendees. We had fun with our creative classes- tying together cut, color and style compared to our normally departmentalized programs. Next year, we are offering this as a 2-day class which many of attendees have requested. Our enrollment continues to grow and we are so proud of our team and what they have accomplished. We are grateful for all of the attendees that took part in our Academy this past year. Thank you for visiting our beautiful city and sharing our passion for this amazing industry that we are all a part of. See you next year….. Shelley Mohr, Academy Director of Color Amita Moticka, Academy Director of Cutting
Fashion Week was a whirlwind to say the least. Our Creative Director Akemi Tamaribuchi and Assisitant Creative Director Moises Villa were invited to work backstage at numerous shows among other talented hair stylists. It was our job (myself and my partner-in-crime Brittany McCall, Media Director) to capture as much of the excitement as possible. The list of shows on Akemi and Moises’ itinerary were nothing short of fabulous: Jason Wu, Thakoon, Rodarte, Theyskens Theory, and Phillip Lim 3.1. Needless to say, Brittany and I were ready, willing and very much able! The duo had the privilege of working backstage with the infamous French hairstylist Odile. She was a sight to see- with her cigarette in hand, she appeared passionate about her vision making sure every piece of hair was in its place. Akemi and Moises worked right alongside her and as Brittany approached them with her camera. Odile proudly said “Be sure to capture our superstars!” speaking fondly of Akemi and Moises. It was such an honor for Brittany and I to watch Akemi and Moises work their magic backstage- they were so humbled, poised, confident and worked seamlessly together. It was evident that this was exactly where they belonged… rubbing elbows with Odile and making their mark at New York Fashion week. As for Brittany and I, every single day was a little adventure. Getting backstage was not as easy feat, in fact it was a bit stressful, but once we made it through those doors it was all worth it! We were able to capture some amazing footage, celebrity sight-see (Dakota Fanning, Taylor Swift, Beyonce, Anna Wintour, Bruce Willis, Alexa Chung just to name a few!) and enjoy a few fashion shows. On the eve of my last day in New York with the team, I came back to my hotel room only to find a dozen roses, chocolates, and a card from my boyfriend. This was the cherry on top of my cake! After an exhausting, memorable, fun, and fashion-filled week…. Brittany and I can honestly say we are two very lucky ladies and so happy to be a part of the Creative Office at diPietro Todd.
diPietro Todd philosophy 101 was the message for “Opening Day” and our team of 38 salon assistants. Traditionally, we start the beginning of every new year with a major meeting conveying to staff what it takes to be a successful stylist at here at diPietro Todd. Our partner Winona Lewis (Fillmore salon) spoke of the importance of connecting with people. Maggie (Walnut Creek) joined in with her thoughts on image and how that plays into success. Dylan (Walnut Creek) brought everyone’s attention to running a steady business and Chris David (Palo Alto) talked about working your way to the top at diPietro Todd. We finished the morning with a power point presentation given by Akemi (Creative Director) and a sneak preview of what will be happening in 2011.