Business

Cynthia Rapp

Cynthia Rapp

Sad but true, we’ve started the New Year by loosing one of our original partners: Cynthia Rivera Rapp. Cynthia was diPietro Todd’s first color assistant to pass through our training program back in the early 90′s. She worked on the color team downtown for a short while and moved over to our Mill Valley Salon when we first opened and from there she went on to become one of the most gifted, busiest colorists in the industry. After several years we put together a partnership with Cynthia for our Palo Alto location and together we brought that salon to the success it is today. Cynthia put her heart and soul into the Palo Alto salon and everyone who came there could feel it. It was pretty simple—she loved her work and the clients loved her. On top of being amazing at her craft, Cynthia was also a very intuitive woman and took care of her staff to make sure they were happy and well cared for. I had to call her voicemail the other day after she passed just to hear her say one last time: “Remember, you’ve only got today—make it a great day.”

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Business

Good(bye) 2009

I might be one of the few people that didn’t hate 2009. I admit it was a rough year but aren’t they all in some way or another? Even after 21 years of experience in the salon world, this year made Andrew and I pay attention to every detail more than ever. It is like the old saying: what doesn’t kill you only makes you stronger. Early in 2009 I read an article in the Business Section of the San Francisco Chronicle that this recession would mark the survival of the fittest. That really stuck with me—in order to to stay in the game this past year we had to pull out all the stops. If diPietro Todd can open a new salon in a down economy, stay true to our principles of customer service, start up a creative department, expand our academy, and put on Collective V2 (our best show to date), I would say it was a pretty decent year.

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